When I'm on the hunt for new lip color, I'll admit that I'm usually less concerned with the brand and instead after a specific color. However, it has occurred to me that I have a clear preference for Revlon. This started unintentionally with the purchase of the Moon Drops Creme Lip Stick in Love That Pink, followed by the Colorburst Lip Stick in True Red when I needed a replacement for a lost red lip stick.
I love both of these, for their awesome color, creamy feel, and their usually long lasting wear. After my most recent discovery of the Colorburst Lip Butter, I think I'll be sticking with Revlon for a while.I came across the Lip Butter through a friend's new tumblr account (You can check her out here- but I'm warning you, you'll probably want to buy ALL of the makeup she posts about... I know I do!) and went out to buy some almost immediately. I love that it is so hydrating but also has that great color. I went for the Tutti Frutti, a coral color shown in the center below, which has the perfect pop of orange without being TOO much. I got mine for $7.49 at CVS, a price that is absolutely worth it for such a moisturizing lip color. I'm sure I'll be back for more soon!

(I also just stumbled across a deal on Ulta's website where you can buy 2 and get one free! I definitely recommend taking advantage of that one.)
What are your go to's for lip stick or lip color? Do you have any favorite brands or colors?